Business Planning / 2018 / WAKAYAMA

 

Worked on the management reform of an osteopathic acupuncture and moxibustion clinic that was founded 40 years ago. The client was suffering from a decrease in the number of customers in the osteopathic department. Therefore, in order to first analyze the cause of the sluggish growth in the number of customers, in addition to interviewing 10 staff members, they experienced reception work for two weeks, and analyzed latent requests by paying attention to the behavior and behavior of customers. . As a result, although they were satisfied with the content of the treatment, it was found that the environment of the treatment space did not meet the customer's needs. Therefore, with the goal of realizing a high-quality treatment space where customers can spend a relaxing time, with a budget of 1.5 million yen, we will renovate the treatment room, revamp the pamphlet, website, and staff uniforms, and build an online reservation system. is. I discussed these with the staff and examined the design myself. As a result, the year after the reform, the annual profit within the division increased by 23.9%, exceeding the investment amount.